Case Study: Dorel achieves a 20% retailer revenue boost with Rithum

Increased one retailer’s revenue by 20%

Dorel, a global maker of youth, sports and furniture products (including the Tiny Love brand), faced a major e-commerce challenge in France: 95% of sales came through hybrid and pure-play retailers that one person managed. Managing pricing dynamics, out-of-stocks and customer feedback across multiple channels was time-consuming and error-prone, so the team needed a more scalable way to monitor channel performance.

By adopting ChannelAdvisor Brand Analytics, Dorel gained daily pricing and stock alerts, a 15–30 minute weekly Brand Analytics report, and availability history to spot recurring inventory problems and press retailers to restock. The faster, data-driven responses—often within 24 hours—improved availability across accounts and helped increase one retailer’s revenue by 20% without changing assortment, prices or promotions.

Dorel

Etienne Colliard

Director of Sales and Marketing