Case Study: Huawei achieves 3x increase in retail partner leads in five months with Rithum

Huawei drives three times more leads in five months with ChannelAdvisor

Huawei, a leading global provider of ICT infrastructure and smart devices operating across Western Europe, needed a better way to convert its high website search traffic into retail sales. The company relied on retailer partners for fulfillment but faced slow, manual processes for linking customers to up-to-date reseller product pages, risking lost sales and inefficient marketing.

Huawei implemented ChannelAdvisor’s Where to Buy widget, integrating it into product pages and automating retailer links through its CMS. In five months the solution drove three times more leads to retail partners, improved the customer path-to-purchase, reduced internal effort, and delivered clearer retailer engagement and data—enabling plans to expand the rollout across Western Europe.

Huawei

Simon Short

Head of Online Experience UK & Western Europe