Case Study: Boardriders achieves 35% channel growth and 15x sales value with Rithum

How the Leading Action Sports Brand Added 50 New Sales Channels in One Year

Boardriders, a leading action sports and lifestyle brand, needed a way to scale its marketplace presence globally without creating operational complexity. As its customers shopped across more channels, Boardriders turned to Rithum and its marketplace management solutions to expand reach across Europe and the U.S. while supporting both 1P and 3P selling models.

With Rithum, Boardriders expanded from 140 to 190 channels in 2024, adding 50 new sales channels and growing channel coverage by 35%. The company also increased gross merchandise value 15x from 2014 to 2024, strengthened its presence across 12 major marketplaces, and managed six brands across 15 countries with far less operational strain.

Boardriders

Matthieu Haist

E-Tail Sales Operation Director