Case Study: SmartBuyGlasses achieves 150x team productivity with Rithum

How SmartBuyGlasses Achieved 150x Team Productivity Through Innovative 3P Commerce with Rithum

SmartBuyGlasses, an online eyewear retailer selling in 30+ countries, struggled to scale cross-border marketplace expansion while managing a 100,000+ SKU catalog. The company relied on manual processes and in-house API builds for each channel, which made listings, inventory management, and integrations time-consuming and difficult to scale. It turned to Rithum and its self-service marketplace solution to simplify multichannel selling.

With Rithum, SmartBuyGlasses automated marketplace operations, expanded into more regions and marketplaces, and integrated with its order and warehouse systems. The results included 150x team productivity, a 93.75% reduction in time to list 100 products, and growth on Trade Me from about 1,500 SKUs to nearly 15,000. SmartBuyGlasses also increased listings in Australia from 1,000 to 8,000 and can now launch on new marketplaces within 24 to 48 hours.

SmartBuyGlasses

Bulut Tanrisever

Head of Global Marketplaces