Case Study: Global Branded Manufacturer achieves increased sales and stronger retail partnerships with Rithum

How a Global Brand Leverages ChannelAdvisor Where to Buy

A global branded manufacturer with an omnichannel presence across Australia, New Zealand, the Americas, Asia and Europe — employing over 3,000 people and offering an award‑winning portfolio — needed its website to do more than showcase products. Empowered consumers were seeking a direct path to purchase, so the company needed to enrich and unify the buying journey across traditional retail and both owned and unowned e‑commerce channels.

The company implemented ChannelAdvisor’s Where To Buy to create a seamless connection from its site to retail partners, which sped operations, improved understanding of consumer behavior and increased conversions. The platform boosted sales, revenue and ROI while strengthening relationships with authorized retailers, supporting local promotions and opening additional direct‑to‑consumer channels.