Case Study: Rock Bottom Golf achieves 25% revenue growth and streamlined marketplace operations with Rithum

Helped revenue grow more than 25 percent

RockBottomGolf.com, a Rochester, NY–based golf retailer founded in 2000 that grew into a top online golf destination, relied on tight operations and technology to keep overhead low while selling name-brand gear to more than 30 countries. As an early eBay seller, the company had no effective solution to manage multi-channel sales and needed a platform that would integrate with its back-office shipping, accounting and reporting systems.

By adopting ChannelAdvisor Marketplaces as a central “hub,” RockBottomGolf.com streamlined listing, inventory and order workflows, added Amazon as a new channel and gained operational efficiencies that drove revenue growth of more than 25%. The company reached $25.5 million in sales with 30 employees—approaching its $1 million-per-employee goal—and has since expanded into ChannelAdvisor Digital Marketing and Rich Media to fuel further growth.

Rock Bottom Golf

Tom Rath

Chief Executive Officer