Case Study: Wine Enthusiast achieves $1M+ in online retail sales and 100% wholesale growth with Rithum

Grow revenue by selling through large online retailers

Wine Enthusiast, a large wine distributor capable of drop-shipping up to 10,000 packages a day, wanted to grow by selling through major online retailers but struggled with the complexity of retailer-specific electronic integrations, EDI requirements, and poor documentation and communication from retailers.

CommerceHub’s cloud-based OrderStream platform simplified inventory and price updates, met retailer service-level requirements, and eliminated the need for Wine Enthusiast to implement complex EDI software by transforming data into each retailer’s required format. The result: more than $1,000,000 in retail sales in 2013, several new accounts including JC Penney and HSN via CommerceHub’s BuySpace, and wholesale business growth of over 100% since joining.

Wine Enthusiast

Ryan Spadaccini

National Sales Account Manager