Case Study: Direct Home Supplies achieves 46% gross profit increase in 24 hours with Rithum

Gross Profit Up 46% After 1 Day with ChannelAdvisor’s Algorithmic Repricer

Direct Home Supplies is a six-year-old online general-merchandise retailer carrying millions of SKUs and roughly 800–900K ready-to-ship items. Selling on Amazon had become a “race to the bottom,” where competitive pricing and Buy Box ownership were critical but time-consuming to manage across such a large catalog.

After deploying ChannelAdvisor’s Algorithmic Repricer on 11,000 SKUs, Direct Home Supplies saw Buy Box wins jump from just over 7% to nearly 17% (a 135% increase) within 24 hours, with total revenue up 26% and gross profit up 46%. The tool automated pricing adjustments, reduced manual work, and was quickly scaled to cover about 75% of the catalog (roughly 720,000 SKUs).

Direct Home Supplies

Mike Solomich

Owner