Case Study: ShopEddies.com achieves 400% growth and scales to 300,000+ SKUs with Rithum

Grew by 400% within first year partnering with Rithum

ShopEddies, founded by Bill Baiden, is an online retailer of automotive, RV and performance parts that needed to scale quickly while managing complex marketplace requirements, large SKU counts and multiple suppliers and warehouses. The core challenge was controlling inventory, preventing oversells and handling fulfillment across many channels as the business launched and expanded.

By using ChannelAdvisor Marketplaces plus an OrderPigeon integration, ShopEddies automated listings, real-time inventory sync and order routing to the fastest, lowest-cost fulfillment source, with centralized tracking and business rules to prevent errors. The result: 400% growth in year one, product assortment growing from 40,000 to over 300,000 SKUs, sales into 60 countries, and improved fulfillment visibility while preparing to expand marketing via Google Shopping.

ShopEddies.com

Bill Baiden

Owner