Case Study: Baby Jogger achieves 50% more online retailer offers and 16 new/reactivated stores with Rithum

Global Baby Brand Keeps Online and Offline Retailers in Harmony With ChannelAdvisor Brand Analytics

Baby Jogger, a Newell-owned global stroller brand selling through about 100 independent UK retailers, faced the challenge of keeping its online and high‑street channels in balance. Heavy online discounts risked eroding in‑store margins and visibility, so the company needed a way to manage assortments, pricing and retailer relationships to keep both channels healthy.

By deploying ChannelAdvisor Brand Analytics to monitor product- and retailer-level trends daily, weekly and monthly, the team could spot gaps, run targeted discussions and adjust promotions with partners. Over six months this approach lifted online retailer product URLs by about 50% and drove 16 in‑store gains (11 new doors and 5 reactivations), improving multichannel adoption and retailer profitability.

Baby Jogger

Christopher Grech-Cini

Indies Sales Manager