Case Study: Freshpair (leading online intimate-apparel retailer) achieves 33% marketplace sales growth with Rithum (e-commerce solutions provider)

Freshpair Refreshing Its E-Commerce Strategy with ChannelAdvisor Marketplaces

Freshpair, founded in 2000 and now the largest online retailer of men’s and women’s intimate apparel, offers 100+ brands from its New York base and prides itself on expert customer service. Despite e-commerce experience, Freshpair faced intense competition and sought an advanced, user-friendly solution to increase online visibility and sales.

Using ChannelAdvisor’s unified platform and single integration for comparison shopping engines and third‑party marketplaces, Freshpair streamlined channel management and benefited from hands‑on support. The move delivered a 33% increase in marketplace sales, and Freshpair plans to adopt ChannelAdvisor Flex Feeds to simplify inventory uploads, reduce technical work, and speed product feed distribution.

Freshpair

Kaitlin Moughty

Director of Marketing