Case Study: Forever 21 achieves rapid multi-channel online growth (93% Google Shopping revenue lift) with Rithum

Forever 21 - Customer Case Study

Forever 21, a global fast-fashion retailer known for trend-led, value-priced apparel, needed to scale its ecommerce presence to reach its young, digitally savvy customers. The company struggled with fragmented channel feeds, formatting, pricing and inventory errors, and lacked a single point of control for assortments, reporting and ad-spend optimization.

CommerceHub’s DemandStream centralized Forever 21’s product feeds, provided SKU-level visibility and operational transparency, and paired data cleanup with performance marketing support for Google Shopping and social channels. The result: Google Shopping revenue grew 93% YoY while ad spend rose just 13%, Pinterest grew 100% YoY, Facebook became the retailer’s third-largest weekly revenue channel, and Forever 21 achieved better ROAS, product visibility and readiness for international expansion.

Forever 21

Kevin Murphy

Director of Online Marketing