Rithum
187 Case Studies
Case Study: Christmas Central achieves 25% year-over-year sales growth and marketplace expansion with Rithum
A Rithum Case Study
Expands Marketplace Sales with SHOP.COM
Christmas Central is a family-owned retailer founded in 1977 that grew from a single store to a leading online seller of nearly 50,000 holiday products after launching online sales in 2001. Rapid online demand exposed operational challenges: manual inventory management, time-consuming order processing and fulfillment, and limited ability to expand to new sales channels.
Using ChannelAdvisor Marketplaces, Christmas Central centralized SKU management, synchronized inventory across marketplaces, and added new channels like Amazon, Newegg, Sears and SHOP.COM with minimal setup time. The automation let the company scale quickly—processing more than 200,000 orders in Q4 and increasing sales by over 25% year-over-year—while continuing to grow monthly online exposure and reach.
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Christmas Central
Nathan Gordon
CIO