Case Study: EMP boosts marketplace average order value with Rithum

EMP boosts marketplace average order value 23% with Rithum

EMP, a leading rock and entertainment merchandise retailer and part of the Warner Music Group, faced the challenge of managing complex inventory, pricing, and content across multiple sales channels as it sought to establish an active brand presence on various European marketplaces. The company turned to Rithum and its marketplace listings service to streamline this process and avoid manual work.

By implementing the Rithum platform, EMP gained the ability to efficiently sell on Amazon, eBay, and Cdiscount across six countries. The solution provided automation, accurate analytics, and timely updates for licensing requirements. As a result, Rithum helped EMP achieve a 23% increase in average order value on marketplaces and provided the tools for greater pricing flexibility and competitive monitoring.

EMP