Case Study: Dynacraft doubles Walmart.com sales with Rithum

Dynacraft Boosts Walmart.com Sales 100% With ChannelAdvisor Managed Services for Digital Marketing

Dynacraft, a long-established maker and distributor of children’s bikes, scooters and ride-on toys, needed to shift from a retail-first model to a more self-directed e-commerce strategy. Lacking in-house expertise for Sponsored Ads and marketplace-specific targeting—especially on Walmart and Amazon—and disappointed by a prior provider, the company sought an experienced partner to improve visibility and online sales.

By partnering with ChannelAdvisor Managed Services for Digital Marketing, Dynacraft implemented targeted, variant-level campaigns and received ongoing strategic support. Within months Walmart.com sales grew more than 100%; ROAS in the boys bike category rose from $41 to $102 in one month, girls bike ad performance more than doubled, and $1.02M in sales were attributed to advertising (key category ROAS +149%).

Dynacraft

Mitch Kluver

Account Manager