Case Study: Draper Tools achieves revenue growth and lower ACOS with Rithum

Draper Tools - Revitaliziing Digital Marketing Strategy

Draper Tools, an omnichannel wholesaler, expanded into online sales in 2021 but quickly faced rising customer acquisition costs, limited internal capacity, and a lack of digital marketing expertise. To address these challenges, Draper Tools turned to Rithum for help with managed advertising and retail media.

Rithum’s Managed Advertising team helped rein in ad spend while improving performance. Within six months, Draper Tools saw ACOS drop sharply, and in the first half of 2023 ad costs were down 50% while revenue from advertising increased 77%, driving strong order growth and better profitability.

Draper Tools

Samantha Brindle

Head of National Accounts