Case Study: Draper Tools boosts revenue and cuts ad costs with Rithum

Draper Tools cuts ACOS 50% and boosts revenue 77% with Rithum

Draper Tools, a British tool wholesaler, faced challenges with high customer acquisition costs and a lack of internal expertise after expanding into online sales. They partnered with the vendor Rithum for its Managed Advertising services to help manage their digital marketing and retail media.

Rithum's solution rapidly reigned in advertising costs while improving performance. Within six months, Draper Tools saw a 50% reduction in Advertising Cost of Sales (ACOS) and a 77% increase in revenue year-over-year. The collaboration with Rithum also drove a 470% year-over-year order growth, positioning the company for sustained success.

Draper Tools