Case Study: Crazy Dog T-Shirts achieves eight consecutive months of double-digit growth with Rithum

Double-digit growth for eight consecutive months

Crazy Dog T-Shirts, a Rochester, NY–based maker of custom and novelty tees, grew from a small college project into a 36,000 sq. ft. operation selling across many online channels. As the brand expanded beyond eBay and Amazon, the team struggled to evaluate and manage dozens of marketplaces, making setup and ongoing catalog updates inefficient and hard to scale.

The company implemented ChannelAdvisor to centralize product data, sync a single SKU across about 20 marketplaces, and integrate fulfillment via ShipStation. That centralized approach streamlined operations, reduced manpower needs and helped drive eight consecutive months of double-digit growth.

Crazy Dog T-Shirts

Bill Kingston

Digital Marketing Manager