Case Study: Deckers Brands achieves 70% year-over-year growth with Rithum

Deckers Sees 70% Year-Over-Year Growth with ChannelAdvisor

Deckers Outdoor Corporation, the global footwear and apparel company behind brands like Ugg and Teva, experienced rapid e-commerce expansion—its online team grew from 8 employees in 2004 to over 100—but lacked in-house technology expertise to scale marketplace, digital marketing and social channels effectively.

To address this, Deckers partnered with ChannelAdvisor to manage marketplaces, deploy per-item Google Product Listing Ads, and build social and Amazon strategies with ongoing support. The collaboration allowed Deckers to optimize campaigns, add products online and strengthen its brand presence, delivering 70% year-over-year growth.

Deckers Brands

Albert Wilson

Affiliate & Marketplaces Associate Manager