Case Study: Charles & Colvard achieves faster marketplace expansion and saves 20 hours with Rithum

Charles & Colvard - Customer Case Study

Charles & Colvard, the original creator of moissanite and a socially conscious jeweler, had early marketplace success but faced limited time and bandwidth to expand profitably across additional channels. The team needed marketplace expertise and faster, more focused support to execute launches and optimize listings without pulling staff off other strategic initiatives.

By enrolling in ChannelAdvisor’s Self‑Service Plus, Charles & Colvard gained direct email and phone access to account managers and operations specialists, a one‑hour monthly strategy call and five hours of consultative work. The program accelerated issue resolution, boosted platform proficiency, enabled successful launches on two emerging marketplaces, saved roughly 20 staff hours over 90 days, and earned a 10/10 recommendation from the company’s Marketplace Analyst.

Charles & Colvard

Sarah Grady

Marketplace Analyst