Case Study: Charles Bentley boosts annual online sales to £10 million with Rithum

Charles Bentley grows online sales to £10 million with Rithum

Charles Bentley, a long-established family business that evolved into a global brand, faced significant e-commerce challenges in managing inventory and staying competitive across numerous online marketplaces. Its reliance on drop-shipping and international manufacturing made accurate stock management difficult. To address this, the company partnered with the vendor Rithum for inventory and feed management solutions.

Rithum provided a platform for marketplace expansion, featuring data feeds and inventory management, which became a core pillar of Charles Bentley's operations. This allowed them to easily grow on eBay and Amazon and expand to new channels like Cdiscount, ManoMano, and Fruugo. The results were substantial, with reported annual online sales reaching £10 million, a twenty-fold increase over a decade, and the establishment of a six-figure account on Fruugo.

Charles Bentley