Case Study: Charles Bentley achieves £10 million in annual online sales with Rithum

Charles Bentley - Customer Case Study

Charles Bentley, a direct-to-consumer e-commerce seller with 2,000+ products, was struggling to keep inventory updated across multiple marketplaces while facing intense competition and complex drop-shipping operations. The company needed a better way to manage product data, stock levels, and marketplace listings, and turned to Rithum for help with inventory and feed management.

Rithum implemented a marketplace solution with data feeds, business rules, and inventory management to streamline Charles Bentley’s selling across eBay, Amazon, and additional channels like Cdiscount, ManoMano, and Fruugo. As a result, Charles Bentley expanded into new markets, grew Fruugo into a six-figure account, and increased annual online sales to £10 million, about 20 times higher than a decade earlier.

Charles Bentley

Andrew Steel

E-Commerce Director