Case Study: Pure Formulas achieves 178% MoM revenue growth and 33% MoM ROAS lift with Rithum

ChannelAdvisor Positions PureFormulas to Meet Pandemic Demand

PureFormulas is a Miami-based online retailer of dietary supplements and health foods known for free-shipping incentives and a seamless e-commerce experience. When COVID-19 stay-at-home orders hit, consumer demand and daily orders roughly doubled, putting immediate pressure on fulfillment, customer service and the company’s ability to retain new customers acquired during the surge.

Working with ChannelAdvisor, PureFormulas used predictive analytics and the platform’s marketplace and marketing tools to forecast demand, optimize product visibility and create process efficiencies so leadership could support fulfillment efforts directly. The approach preserved service levels and acquisition momentum while driving a 178% month-over-month revenue increase and a 33% improvement in ROAS.

Pure Formulas

Daniel Moure

Chief Marketing Officer