Case Study: Jerry’s Artarama triples Amazon sales and cuts manual work by 3x with Rithum

ChannelAdvisor Helps Jerry’s Artarama Navigate Industry Disruption and Triple Amazon Sales

Jerry’s Artarama, a family-owned art-supply retailer founded in 1968, faced sudden disruption when COVID-19 forced store closures and sent shoppers online. With a massive catalog (about 50,000 SKUs) and limited visibility on marketplaces like Amazon, the team was overwhelmed by manual listing work and struggled to get products in front of purchase-ready customers.

By partnering with ChannelAdvisor—moving from Self-Service Marketplaces to Managed Services for Amazon Advertising—Jerry’s centralized listings, automated data management and ran targeted Sponsored Brand/Product/Display campaigns. The result: Amazon business nearly tripled (more than 20,000 orders in two weeks versus 7,091 during the prior holiday peak), Amazon orders rose ~182%, and manual work was reduced roughly threefold, enabling faster marketplace updates and plans for expanded Brand Stores.

Jerry’s Artarama

Dan Stawicki

E-Commerce Marketplace Specialist