Case Study: 3Balls.com achieves 300%+ marketplace growth and 30% YoY comparison-shopping gains with Rithum

ChannelAdvisor Helps Golf Retailer Keep All Its Balls in the Air

3Balls.com is a leading online golf retailer that grew from an eBay experiment into a large, award-winning seller of used and like-new branded golf equipment. With nearly all sales on eBay, rapid growth exposed limits in their existing marketplace and shopping-feed tools: processes weren’t scalable, integration with back-office systems was difficult, and managing hundreds of daily listings required too much manual work.

Partnering with ChannelAdvisor for Marketplaces and Digital Marketing automated listing workflows, kept pace with eBay API changes, and enabled feed management with performance-based business rules. The result was dramatically improved efficiency and growth — marketplaces sales have increased more than 300% and comparison-shopping traffic grew about 30% year over year — while plans to expand Amazon operations should further boost revenue and reporting capabilities.

3balls.com

Doug Smith

Director of Business Development