Case Study: Clarins achieves effortless global e‑commerce scaling with Rithum

ChannelAdvisor Brand Analytics Helps Clarins Scale With Ease

Clarins, the long-established high-end skincare and makeup brand (founded 1954, ~10,000 employees, sold in 141 countries), faced growing e-commerce complexity as it scaled: monitoring retailer pricing, promotions, stock, product content and reviews across many markets was largely manual, time-consuming and risked inconsistent brand representation and lost sales.

Clarins deployed ChannelAdvisor Brand Analytics across key markets and expanded usage to a dozen more countries within a year, using Content Performance, weekly reports and tailored dashboards to monitor pricing, stock, retailer compliance and product page quality. The platform automated issue detection and resolution (replacing daily manual checks), provided historical data for retailer collaboration, improved promotion and inventory decisions, and helped protect brand equity while speeding operations and boosting performance.

Clarins

Léonore Manciaux

Senior Digital Project Manager