Case Study: Carolina Biological Supply Company achieves streamlined product and pricing feeds with Rithum

Carolina Biological Supply Company - Customer Case Study

Carolina Biological Supply Company, a long-established supplier of science and math education materials, faced a major e-commerce challenge as customers shifted from catalog orders to online buying. The company struggled to standardize and upload pricing and product feeds across multiple marketplaces—data requirements and templates changed frequently, uploads were inefficient, and feeds were often not destination-compliant.

Carolina implemented ChannelAdvisor’s Product Content Optimization to map product and pricing data to the correct channel fields and ensure destination-compliant feeds. The platform sped feed approvals, reduced manual Excel work, improved the customer experience, freed the team to focus on higher-value projects, and simplified marketplace expansion with fewer helpdesk interactions.

Carolina Biological Supply Company

Elizabeth Stanfield

Contract and B2B Manager