Case Study: Carbatec expands marketplace revenue and boosts visibility with Rithum

Carbatec grows marketplace revenue with Rithum as eBay reaches 90% of channel sales

Carbatec, a leading Australian woodworking tools retailer, faced a challenge in managing multi-channel e-commerce and digital marketing after key marketing staff resigned. Their manual processes, particularly for eBay, were cumbersome and led them to withdraw from that marketplace, missing out on potential revenue. Seeking a managed solution rather than just software, COO Brendan Mulheran turned to Rithum.

By implementing Rithum's Managed Marketplaces and Digital Marketing services, Carbatec automated its operations and relaunched on eBay while expanding to new marketplaces like Amazon and Catch. The solution provided crucial analytics and pricing monitoring. As a result, Carbatec's renewed eBay presence now accounts for 90% of its marketplace revenue. The company surpassed its initial monthly revenue goal of $25,000 and is on track to meet a long-term goal of $100,000 in monthly revenue from these channels.

Carbatec