Case Study: Carbatec (Australian woodworking tools retailer) grows marketplace reach and online revenue with Rithum's managed marketplace automation

Carbatec - Customer Case Study

Carbatec is a family‑owned Brisbane retailer of woodworking tools with about 8,500 SKUs that sells wholesale and direct to consumers. After losing key marketing staff and struggling with time‑consuming, manual marketplace processes (it had even withdrawn from eBay), the company wanted a managed, multi‑channel solution to grow its online audience, automate marketplace operations and gain better marketing and pricing visibility.

Carbatec partnered with ChannelAdvisor for Managed Marketplaces, Digital Marketing and Brand Analytics, relaunching on eBay and adding Catch, MyDeal and Amazon with 2,400+ SKUs on each channel. The managed services drove traffic and gave live marketing and pricing dashboards, expanded the customer database to 45,000+, made eBay 90% of marketplace sales, helped surpass an initial $25,000 monthly revenue target and put the business on a path toward its $100,000 monthly goal while improving scalability and reducing manual work.

Carbatec

Brendan Mulheran

Chief Operating Officer