Case Study: Captain Dave’s (tactical gear retailer) achieves multichannel marketplace expansion and 10x eBay sales growth with Rithum

Captain Dave’s A Multichannel Approach Multiplies Sales

Captain Dave’s, founded by Dave Reeder in 1997, grew from a basement hobby selling survival supplies into a well-known retailer of law enforcement and military gear. As marketplaces like Amazon and eBay opened new sales channels, the company struggled with inefficient in-house systems and needed a better way to manage listings, inventory, and multichannel sales.

By adopting ChannelAdvisor’s platform—providing a unified dashboard, marketplace integrations, and digital marketing tools—Captain Dave’s centralized operations and scaled rapidly across additional marketplaces. The change paid off quickly: eBay sales tripled within three months of implementation and eventually grew tenfold, while the company continues expanding into new channels to drive visibility and revenue.

Captain Dave's

Dave Reeder

President