Rithum
187 Case Studies
Case Study: BulbAmerica achieves multichannel sales growth and 50,000+ SKUs with Rithum
A Rithum Case Study
BulbAmerica - Customer Case Study
BulbAmerica, a Long Island–based online retailer of lightbulbs, faced limited marketplace exposure and stagnant site traffic—selling mainly on Amazon and eBay with no reliable way to scale visibility. CEO Corey Frons sought a partner to build a multichannel strategy and efficiently launch the company’s catalog on additional marketplaces.
By adopting ChannelAdvisor Marketplaces, Digital Marketing and Webstores Amplifier, BulbAmerica automated feed distribution, synchronized Shopify inventory and launched on Newegg, Rakuten and Sears while automating digital ad campaigns with Flex Feed. The result: streamlined marketplace operations, daily orders from new channels, an expanded catalog (from just a few SKUs to over 50,000 lightbulbs), and stronger online growth and reach.
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BulbAmerica
Corey Frons
Chief Executive Officer