Case Study: Budget Golf achieves 30%+ mobile traffic share and boosts sales with Rithum

Budget Golf - Customer Case Study

Budget Golf, a 20-year-old retailer specializing in budget-friendly golf equipment and custom club sets, has sold online since 2002 with more than 10,000 products. As paid search became a major revenue driver, co-founder Todd Messineo found it increasingly difficult to manage growing AdWords campaigns alone and sought an e-commerce partner to maximize results and ROI.

ChannelAdvisor took over management of Budget Golf’s AdWords account—optimizing keywords and bids, monitoring performance, and implementing Enhanced Campaigns to target mobile users and specific locations. The effort immediately boosted mobile visibility; mobile traffic grew from 10.5% in 2011 to over 30% of total traffic, with a goal of reaching 50% within 18–24 months, while paid search continued to drive significant sales growth.

Budget Golf

Todd Messineo

Co Founder