Case Study: Bronson Vitamins achieves 60% revenue growth and 95% ROI increase with Rithum

Bronson Vitamins Sees Strong ROI, Increased Profitability with ChannelAdvisor

Bronson Vitamins, a long-established health-and-beauty brand founded by pharmacists, leaned on its promise of consistent accessibility as the COVID-19 pandemic disrupted marketplaces and drove sudden spikes in online demand. Faced with the need to scale advertising and order management quickly, the company sought to optimize digital channels and maintain profitability during the crisis.

Bronson expanded its use of ChannelAdvisor’s platform and Managed Services—using Google, Bing and Facebook ads, automation and analytics, and flexible budgeting—to target new international markets and optimize campaign performance. The strategy delivered strong results: Q1 2020 revenue increased 60% year-over-year and ROI improved 95% year-over-year, significantly boosting profitability during the pandemic.

Bronson Vitamins

Karl Canto

Head of Digital Advertising and E-Commerce