Case Study: Blue Rose Pottery scales to 7,000+ SKUs and expands to 7 marketplaces with Rithum

Blue Rose Pottery - Customer Case Study

Blue Rose Pottery, a Rock Hill, SC retailer founded in 1994 that sells Polish pottery, was managing about 4,900 SKUs on its website and Amazon but needed an automated way to handle data feeds and expand to additional marketplaces without adding staff. Limited personnel made manually maintaining multiple channel feeds impractical, so the company sought a scalable e-commerce solution.

Blue Rose chose ChannelAdvisor for its Marketplaces and Digital Marketing tools, using a single inventory feed, listing templates, and centralized campaign management to push products across channels. As a result they grew SKUs to over 7,000 (a 42% increase) and now sell on seven marketplaces—including Amazon, Amazon Canada, eBay, Sears, Shop.com and Walmart—while improving brand visibility, conversion rates, repeat purchases, order consistency and fulfillment speed (including Seller‑Fulfilled Prime).

Blue Rose Pottery

Jonathan Owens

Store Manager