Case Study: Bling Jewelry achieves 44-marketplace global reach and centralized listings with Rithum

Bling Jewelry - Customer Case Study

Bling Jewelry, founded by Elena Castaneda, is a multimillion-dollar jewelry and accessories seller that grew from a one-bedroom start to a 14,000 sq. ft. operation in New Jersey, managing 14,000 SKUs and 48 employees. Rapid expansion across channels — including Amazon and Walmart — created complexity around scaling product listings, complying with channel-specific rules, and maintaining pricing across multiple currencies, which became time-consuming and error-prone.

By adopting ChannelAdvisor Marketplaces’ centralized, automated platform, Bling consolidated listing management, pricing and feed optimization so updates (including currency changes) propagate across channels in minutes. The solution reduced errors, sped time-to-market, expanded the brand to about 44 marketplaces globally, improved buy-box performance and helped accelerate revenue growth.

Bling Jewelry

Elena Castaneda

Founder and CEO