Case Study: City Grounds achieves record-breaking e-commerce growth during the pandemic with Rithum

Bike Retailer Gains Some Serious Ground In the Midst of a Global Pandemic

City Grounds, a Huntington Beach family‑owned bike retailer founded by Jack Ku, grew from a 500‑square‑foot boutique into a leading online BMX specialist. When COVID‑19 forced its brick‑and‑mortar stores to close, the company needed to rapidly scale e‑commerce operations, protect margins, and manage a surge of orders without compromising customer service.

City Grounds worked with ChannelAdvisor Managed Services to optimize Google and Bing strategies, rebuild Shopping/AdWords at the SKU level, and scale campaigns quickly. The payoff: between March and April the retailer captured 53.65% of the prior year’s total revenue, exceeded its previous Cyber Monday peak for 35 consecutive days, and posted its first six‑figure sales day followed by seven more consecutive six‑figure days.

City Grounds

Jack Ku

Co-Founder and Chief Operating Officer