Case Study: Best Buys Online achieves rapid marketplace growth and listing efficiency with Rithum

Best Buys Online - Customer Case Study

Best Buys Online, an Australian tools and equipment retailer founded in 1987, had moved from brick-and-mortar to online but was hampered by an inefficient, in-house listing process. Manual coding and per-item templates made selling on marketplaces time-consuming, costly, and difficult to scale.

In 2007 the company adopted ChannelAdvisor Marketplaces to manage listings centrally, enabling instant, global updates (for example, swapping a banner across 900+ live eBay ads to meet a new policy). The automation cut time and wage costs, improved fulfillment and pricing agility, drove significant eBay growth, and positioned Best Buys Online to expand to additional marketplaces.

Best Buys Online

John Belic

Director