Case Study: Belk boosts Google Shopping revenue with Rithum

Belk grows online sales outside its store footprint with Rithum

The customer Belk, a well-known Southern U.S. retailer, faced the challenge of expanding its e-commerce presence after a late start. The company wanted to leverage Google Shopping to reach new customers outside of its physical store footprint but lacked the internal expertise to launch and maintain the program effectively. They identified the vendor Rithum as the right partner for this initiative.

Rithum provided a solution for paid search and shopping ads, utilizing proprietary feed optimization to manage Belk's Google Shopping campaign. The implementation was so seamless that Belk successfully launched in December, a risky time for retailers. As a result, Google Shopping became one of Belk's most important e-commerce channels, generating significant revenue with a high return on investment and helping drive faster growth in online sales outside of its store footprint.

Belk