Rithum
187 Case Studies
A Rithum Case Study
PartsHawk, a Miami-based online auto parts retailer launched by three former Fortune 600 executives, built a business around offering millions of parts with “crazy-fast shipping” and strong marketplace ratings (99% on eBay, 4.5 on Amazon). As the catalog and demand exploded, the company struggled with supplier sync, rapid pricing updates, large-batch inventory changes and multi-marketplace expansion—problems that outgrew several marketplace management systems and threatened fast fulfillment and customer experience.
PartsHawk implemented ChannelAdvisor (including fulfillment services) to centralize inventory and order management, automate pricing and supplier updates, and scale multi-channel listings with a small team. The platform delivered a $6.5M increase in annual sales versus the prior 12 months, a 300% growth in SKU assortment, a tripling of eBay sales, and positioned the company for double-digit growth while preserving fast fulfillment and low operational overhead.
George Ali
Chief Operating Officer