Case Study: ASICS achieves 72% YoY revenue growth with Rithum Managed Services

ASICS sees revenue soar 72% with Rithum Managed Services

ASICS, the global performance footwear and apparel brand, had consolidated multiple sites into a single DTC experience but faced organizational strain managing a large product catalog and expanding into marketplaces. With one person handling daily marketplace operations and challenges around site consolidation and marketing, the team needed scalable support to grow online sales.

ASICS engaged ChannelAdvisor Managed Services for Marketplaces and Digital Marketing to handle Amazon integration, marketplace operations, and targeted search campaigns. The partnership drove rapid growth: year‑over‑year revenue rose 72%, ROAS was 140% above goal, year‑end revenue finished 41% higher, Cyber 5 sales jumped 150% (with 81% of Cyber 5 marketplace revenue from Amazon), and marketplace demand more than doubled.

ASICS

Rebekah Darsch

E-Commerce Marketplace Manager