Case Study: amika achieves higher Amazon Advertising ROI with Rithum

Accelerates Amazon Advertising ROI by Switching to ChannelAdvisor Managed Services

amika, an independent haircare brand founded in 2007, moved from professional-only sales into direct-to-consumer channels and leaned heavily on Amazon to reach new audiences and deepen customer engagement. The team struggled to scale Amazon Advertising effectively — a previous agency couldn’t deliver a cohesive, 360-degree strategy that aligned product-level goals with broader brand objectives.

amika switched to ChannelAdvisor Managed Services for Digital Marketing, leveraging ChannelAdvisor’s Amazon partnership and automation to build a full advertising strategy, optimize A+ content, titles and keywords, and expand tactics across international marketplaces. The result was stronger product visibility, higher conversion rates, protected market share and booming Amazon sales that met and exceeded the brand’s goals through ongoing, close collaboration.

amika

Dana Amador

Retail Sales & Education Manager