Case Study: EMP achieves a 23% increase in average order value on marketplaces with Rithum (ChannelAdvisor)

23% increase in average order value on marketplaces

EMP is a leading rock and entertainment merchandise retailer (part of Warner Music Group) with around 600 employees and more than 30,000 SKUs. The retailer wanted to build an active brand presence on marketplaces but found managing inventory, pricing and content across multiple platforms too complex to handle manually.

By adopting ChannelAdvisor, EMP launched on Amazon, eBay and Cdiscount across six countries and gained fast stock/price updates, a centralized dashboard, automated repricing, license-compliance checks and actionable analytics (including Buy Box data). The platform cut manual work and helped EMP boost average order value on marketplaces by 23%.

EMP

Caroline Offergelt

Marketplace Manager Responsible for Sales and Marketing