Case Study: Plaza Surf and Sports achieves 183% week‑over‑week GMV growth with Rithum's Algorithmic Repricer for eBay

183% increase in GMV, a 255% increase in quantity sold and a 95% increase in profit

Plaza Surf and Sports, a Montauk-based retailer with four brick-and-mortar stores and a growing multi-marketplace e-commerce presence, launched on eBay to diversify beyond Amazon. With nearly 30,000 SKUs, the company’s primary challenge was getting initial sales and greater visibility on eBay—manual repricing at that scale wasn’t feasible.

They implemented ChannelAdvisor’s Algorithmic Repricer for eBay to automatically price competitively and boost listing prominence. The repricer drove a 183% week-over-week increase in GMV, a 255% rise in quantity sold and a 95% increase in profit, helping the company acquire new customers and grow sales.

Plaza Surf and Sports

Mike Ferraro

President