Case Study: Orient Paper strengthens its digital brand presence with Rite KnowledgeLabs

Orient Paper boosts website engagement with Rite Knowledge Labs

Orient Paper, an 89-year-old Indian paper manufacturer from the CK Birla Group, needed to modernize its digital presence to reflect its transformation into a customer-centric and sustainability-focused brand. Its outdated website lacked compelling storytelling and failed to communicate its renewed strategic journey. The company partnered with Rite Knowledge Labs for a comprehensive content, design, and development solution to address this challenge.

Rite Knowledge Labs delivered a content-led revamp, developing a new narrative that bridged the company's heritage with its future-ready initiatives. The solution included strategic messaging, modern UI/UX design, and a custom CMS. The resulting website saw longer visitor engagement on key pages, contributed to higher traffic and lower bounce rates, and successfully launched in sync with Orient Paper's "Paper with Purpose" campaign, earning positive stakeholder feedback.

Orient Paper