Case Study: Indian Paper Manufacturers Association achieves stronger sustainability advocacy with Rite Knowledge Labs' Paper Matters by IPMA

IPMA drives 170K+ organic views in 100 days with Rite Knowledge Labs

The Indian Paper Manufacturers Association (IPMA) faced a significant public perception challenge, with the paper industry being criticized as environmentally harmful amid market pressures. To combat this, IPMA partnered with Rite Knowledge Labs for an end-to-end social media management solution to change the narrative and build an emotional connection with younger audiences.

Rite Knowledge Labs launched the "Paper Matters by IPMA" platform, using organic content like educational videos, influencer reels, and phygital events to highlight the industry's sustainability. This solution successfully repositioned paper as a sustainable medium, achieving over 170,000 organic views and engagements within the first 100 days and creating widespread advocacy.

Indian Paper Manufacturers Association (ipma)