Case Study: GE India strengthens its employer brand and social engagement with Rite Knowledge Labs

GE India boosts organic engagement and strengthens employer brand with Rite Knowledge Labs

GE India faced the challenge of making its global industrial brand more locally resonant in India. Their digital content lacked the cultural context to connect with Indian audiences, hindering their goals to attract top talent and showcase their nation-building impact. Rite Knowledge Labs was engaged to provide a strategic social media service to address this.

Rite Knowledge Labs implemented a localized social media strategy focusing on storytelling around tech, talent, and transformation. The solution included platform-specific content, narrative tracks like the #MyGEJourney employee series, and alignment with national missions, all supported by social listening. This led to a significant increase in organic engagement, a strengthened employer brand, and social channels that effectively humanized GE India's voice.

GE India