Case Study: Simba Sleep achieves 99% order approval and near-zero stolen-card fraud with Riskified

How Simba Sleep tackled fraud while improving customer experience

Simba Sleep, an award‑winning British sleep technology brand, faced rising fraud as it scaled—high average order values made its ecommerce store a target for chargebacks and organized fraud, and customer service teams spent excessive time on manual identity checks. To tackle this, Simba Sleep partnered with Riskified and adopted Riskified’s fraud prevention platform and protection guarantee to protect revenue and preserve customer experience.

Riskified integrated with Simba Sleep’s Shopify+ store to analyze transactions in real time, block payment capture on high‑risk orders, and support verification for flagged legitimate customers. After launch, stolen‑card fraud and organized attacks fell to near zero, order approval rates remained around 99%, dispute costs dropped, and Riskified helped prevent roughly 200 bps in fraud losses while managing chargeback disputes and aiding PSD2 compliance.

Simba Sleep

Russell Alexander

Finance Manager