Case Study: REVOLVE achieves 18% recovery of failed US credit card payments and 55% repeat shoppers with Riskified Deco

How Revolve Maximizes Revenue by Reducing Payment Failures and Unlocking the Value of Repeat Customers

REVOLVE, a digital-first fashion retailer, faced substantial revenue leakage from payment authorization failures—particularly on US credit card transactions—causing checkout friction and lost sales. To address this, REVOLVE partnered with Riskified and deployed its Deco product to recover declined but credit-worthy orders and reduce customer friction at checkout.

Riskified’s Deco analyzed declines, assumed liability for eligible orders, and enabled retries with minimal customer friction, recovering 18% of Deco-eligible failed US credit card payments in early 2021. The solution drove measurable loyalty and lifetime value gains for REVOLVE: 55% of Deco users returned to shop, first-time Deco users averaged five return-to-site visits, and a large share of previously lost transactions were recaptured—turning authorization failures into incremental, repeat revenue.

REVOLVE

David Pujades

Chief Operating Officer