Case Study: Finish Line achieves higher approval rates and lower chargebacks with Riskified

How Finish Line grew online revenue and cut operational costs by automating order review

Finish Line, a major athletic footwear and fashion retailer, needed a more efficient way to manage eCommerce fraud as its online business grew. The company wanted to reduce false declines, automate order review at scale, and maintain a premium customer experience while protecting revenue. Finish Line chose Riskified and its chargeback-guarantee fraud management solution to help balance fraud prevention with growth.

Riskified implemented an automated order-review flow that eliminated manual reviews and provided better visibility into fraud trends. The results included a 4% increase in approval rates, 70% fewer chargebacks, and 100% automated decisions, while reducing operational costs to $0 for manual review. With Riskified, Finish Line shifted resources from fraud handling to growth-focused work and faster fulfillment.

Finish Line

Dajana Gajic-Fisic

Head of eCommerce Risk Management