Case Study: Diane von Furstenberg achieves nearly 98% approval rate and zero chargeback costs with Riskified

How Diane von Furstenberg soared internationally while cutting its chargeback rate

Diane von Furstenberg, the global luxury fashion brand, faced friction and lost revenue from a manual fraud-review process that slowed deliveries, relied on blacklists that blocked international customers, and limited growth. To address this, DIANE VON FURSTENBERG turned to Riskified’s automated fraud-prevention solution to reduce manual intervention and enable smoother international ordering.

Riskified replaced DVF’s manual reviews with automation, removing international blacklists, freeing the customer service team for revenue-generating work, and eliminating manual-review costs. The vendor’s solution delivered measurable impact: approval rates rose from 92.5% to nearly 98% (about a 6% lift), chargeback costs were reduced to $0, and customer friction was effectively eliminated.

Diane von Furstenberg

Felipe Araujo

Head of Ecommerce